Optimising Page Content for Yahoo

Optimising Page Content for Search Engines

Search Engine Optimisation – Optimising Page Content

The content of a website is very important in determining the position on the results page for searches. They usually seek out the following variables when analysing a web site for the main keywords. This is essential for search engine optimisation.


Google gives significance to the words used on the headings on a web page. That is employed by the programming language used to create web pages (HTML) to make heading in the text stand out.

Keyword prominence

Search results give more weight to keywords located than the remainder at the beginning of a section of text. If there is a paragraph of text then also have an HTML heading for each section and it is best to break this up into sections that are smaller. Every time the search engine sees a heading, it is going to start the prominence standards again.

Key Word proximity

Search engines also attach some relevance to keywords are to each other.

Keyword density

Just how many times a key word or phrase happens on the page when compared with the total amount of words is defined as the keyword density. Google considers this when ranking a page for a specific word.

It is worth it to reduce on the number of redundant words to raise the density of the chosen keywords that people are optimising for as this helps with search engine optimisation when writing copy for a webpage.


Search engines like google cannot analyse pictures on a web page and are just able to read text. This is called “Image alt tag” in web programming jargon and refers to the alternate text for the picture.


There are portions of text that can be clicked so that you can leap to other web pages. Google analyses the text make use of the data to rate the web site and used here.

Summary: Page content

Headings, keyword prominence, proximity, density, hyperlink text and the importance of SEO services Cornwall¬†using “alt tags” for pictures to input a text description: All of all these are very important to search engine optimisation and also have a part to play in getting to the very top of the search results for the key words that are important to us.